CARS AND 'RECLAIMING'.
Both ashtrays and "advertising" pieces, before the birth of modern advertising, these cars in Longwy are experiencing a revival of interest because they fascinate vehicle collectors but also those who are looking for ashtrays, advertising objects or creations from the 1940s and 1950s.
It is a Parisian trader, Fernand Jacob, established 16, rue Martel, who ordered the first specimens from the Faïencerie de Longwy. The marks are varied, the most common is "Jacfer", a combination of the first syllables of his name and surname. One also tells the mention "Ferjac" whose meaning is identical. More rarely, one finds the inscription "Suzfer", an abbreviation of his wife's first name and his own. If Fernand Jacob had this work done by our factory rather than by another, it is because he was a native of the city.
SIMCA 5 AND SIMCA 8
There are two models: the Simca 5 and the Simca 6.
Personal and family reasons motivated the choice of this firm. These ashtrays are approximately 170 mm long. They were produced between 1936 and 1951, and although some of them feature relief enamels with circled decoration, they are mainly made in pink, blue, green or white earthenware. Never intended for direct sale, they were given as gifts to "Simca" buyers.
The casts are of various qualities, sometimes the details of the hood, the grille, the doors are very marked, sometimes they are almost blurred, which is due to the production in large series. Fernand Jacob asked the artist J.M Redanau to redesign the silhouette of the Simca Cinq, in order to adapt it to his project. One thus discovers, sometimes, its signature on the mouldings of better invoice.
A MONEY-SAVING MACHINE
Some parts bear a legend on the back. These texts, printed in black under the glaze, are mainly: "Une machine à faire des économies", for the Simca Cinq, or "Un appétit d'oiseau", for the Simca Six. However, many cars have no inscriptions at all, as they were originally on a glued label that has disappeared over time. Very few examples have retained this label, which reads: "Still the most economical car in the world".
Other factories have produced, later, cars ashtrays. Sarreguemines, in particular, produced for other sponsors, Simca Sport 1200 cabriolet. Simca Aronde "interior driving" were produced by the PS pottery.
Excerpt from Dominique Dreyfus' notebooks Passions et Collections
On the occasion of Father's Day 2018, our Manufacture is reissuing these models as decorative objects, matte or glossy versions, black or white color, decorated with gold or platinum.
